From classroom to virtual learning

Moving from Classroom Learning to Virtual Learning is not a cut and paste exercise. Using the same content and the same approach will fail to achieve the learning objectives.

 

For a successful transition, please see the IMS Virtual Learning Development Process
 

 

“Technology does nothing for learning. What technology does is take either a good learning solution or a bad learning solution and make it more affordable, more reliable, more available, more data rich and more personalized.”

Bror Saxberg
Vice President, Learning Science at Chan Zuckerberg Initiative

Client Projects

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Marketing Product Planning

Challenge:

A global pharmaceutical company was at a critical stage of planning a new product launch when Covid-19 restricted travel. Due to competition, it was critical to move fast.

Marketing teams comprised of 30 people in Europe and the US had originally planned to conduct a joint planning workshop in person. To stay on schedule, the workshop needed to be redesigned as a virtual workshop. Several key business decisions were planned based on market research for a complex product:

  • Target patient population

  • Product formulation and dosages options

  • Number of units per pack and starter packs

  • Environmental packaging

The Solution:

IMS was already engaged designing the live product launch planning workshop, which was originally scheduled as a 1 ½ day session. The virtual workshop was redesigned as a six-hour collaboration session. The virtual design included:

  • Prework including reading the Market Research Report and other related documents

  • The virtual workshop design agenda:

    • Plenary: Market Research Summary Report

    • Breakout Groups & Reports: Market Research Actionable Insights

    • Plenary: Competitive Landscape Overview

    • Breakout Groups & Reports: Competitors: Implications for Product Design

    • Breakout Groups & Reports: Evaluation of Alternate Scenarios

    • Plenary: Analysis and Summary

Final Report summarizing outcomes and next steps

IMS managed and executed the entire process including design, engagement, preparation and facilitation.

“ Great job today. This was an especially challenging workshop with lots of people and complex content. You guys made it look easy. Thanks!!” 
- Sr. VP