Alison is a strategic marketing communications writer. Her 25 years of experience writing for a wide range of industries – including healthcare, information technology, education, and associations – gives her a seasoned, objective approach to content development, ensuring that it is written for the right audience with the right tone and an unwavering focus on the ultimate goal of the piece. Over the years, Alison has written print collateral, ads, annual reports, and other B2B and B2C marketing materials; developed detailed webinar content; managed website development; led rebranding efforts; conducted in-depth interviews for print and video; themed and written creative for live events and sales meetings; developed training and leader guides for the pharmaceutical industry; written speaker presentations; implemented email drip campaigns; and scripted and produced video presentations. No two days are ever the same.
Prior to joining IMS, Alison managed her own company, AlisonInk Inc., for 19 years. As a graduate of the University of Pennsylvania with an individualized major in literature, history, and cultural studies, her natural curiosity – along with an attitude that marketing is really fun – makes her a valuable resource for IMS.