Amber brings nearly 25 years of experience – providing strategic marketing and client services at some of Chicago’s major ad agencies and working with many top brands including BMW, Dunkin’ Donuts, Hilton Hotels, Weber, Ace Hardware, and Pepsi Americas.
She prides herself in providing full-service marketing capabilities to her clients, such as strategic planning; integrated marketing plans; campaign management; understanding the market and key competitors; and working collaboratively to determine creative messaging.
Since joining IMS in 2010, Amber has developed successful marketing campaigns, for our clients. One example includes a grassroots canning program with local farmers markets. Discover You Can: Learn, Make, Share is a summer canning education program sponsored by Jarden Home Brands, makers of Ball® Brand Fresh Preserving Products. The goal of the program was to generate awareness, encourage canning, and to promote food preservation through local market managers using farm-fresh, local produce.
Additionally, Amber has spent the last dozen years as a healthcare industry marketing specialist – supporting global new product launches, brand transformation, and integrated campaign initiatives for several pharmaceutical companies.
From consumer to pharma, Amber enjoys new challenges.