Beth is an experienced communications professional with demonstrated success in marketing and marketing strategy. Her specialty lies in truly understanding an audience to accurately address their pain points and exceed their expectations. A graduate of Northwestern University, Beth has worked in an array of industries including industrial safety, information technology, pensions and benefits, and even farming and produce.
Beth’s eclectic background includes 20+ years running her own communications business and honing her expertise in everything from journalism to technical writing, content management, advertising, scriptwriting, video production, and video voiceover. Her experience includes brand management, product marketing/sales enablement, strategic marketing communications, content marketing/strategy, internal business communications, and content optimization & management.