CHALLENGE
An inconsistent planning process across the client’s organization created poor communication, coordination and execution, across marketing, sales, supply chain, and research and development teams. There was also a lack of leadership engagement.
IMS SOLUTION
IMS implemented a customized model to address the client’s challenge. IMS provided direction on education, the process, marketing strategy, tactical planning, and implementation. The outcomes of this engagement were: working smarter, moving faster, getting results, working together, and delivering value. The quantifiable outcomes included:
- First-year planning savings of more than $1.5 million in agency fees
- Reduced re-planning by 75 percent
- Improved new product and service launches
- Alignment between business and marketing objectives