Awareness Campaign

A global generic pharmaceutical company wanted to get the word out to their U.S. customers that the company had made substantial investments in American production and distribution – even though many of their products are also made in Europe. The project was complicated by the fact that the company did not have strong name recognition in the U.S.

The ‘More in America’ campaign is a testament to the power of strategic storytelling. Over several years, IMS wrote, designed, and distributed a steady stream of online content, advertising, and sales materials that emphasized the company’s growing U.S. presence. The campaign consisted of:

  • Microsite
  • Content Marketing Plan
  • Articles
  • Print and Digital Ads
  • Emails
  • Social Posts
  • Sales Aid
  • Product Inserts
  • Sales Presentation
  • Communications Guide
  • Infographics
  • Videos

IMS not only emphasized the client’s significant investments in American production but also navigated the complexities of brand recognition in the U.S.


Strategy & Planning
Virtual Planning Workshop
Customized Planning Process

Implementation & Execution
Awareness Campaign
New Brand Positioning & Packaging Launch

Training & Commercial Excellence
Software Launch & Training
Sales Software Training & eLearning
Sales Onboarding Curriculum

“The ‘More in America’ campaign has been widely accepted throughout the company and used in almost every sales presentation. The advertising metrics are showing excellent performance in the marketplace.”

Solutionists at Your Service.

Ready for a marketing plan with real-world strategy behind it? Something you can sell up through the company with confidence? A detailed roadmap to get you where you want to go?

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