Customized Planning Process

An inconsistent planning process across the client’s organization created poor communication, coordination and execution, across marketing, sales, supply chain, and research and development teams. There was also a lack of leadership engagement. 

IMS implemented a customized model to address the client’s challenge. IMS provided direction on education, the process, marketing strategy, tactical planning, and implementation. The outcomes of this engagement were: working smarter, moving faster, getting results, working together, and delivering value. The quantifiable outcomes included: 

  • First-year planning savings of more than $1.5 million in agency fees
  • Reduced re-planning by 75 percent
  • Improved new product and service launches 
  • Alignment between business and marketing objectives


Strategy & Planning
Virtual Planning Workshop
Customized Planning Process

Implementation & Execution
Awareness Campaign
New Brand Positioning & Packaging Launch

Training & Commercial Excellence
Software Launch & Training
Sales Software Training & eLearning
Sales Onboarding Curriculum

“This process has clearly uncovered weaknesses and opportunities across all business units. Without this process, I’m not sure they would have been uncovered.”

Solutionists at Your Service.

Ready for a marketing plan with real-world strategy behind it? Something you can sell up through the company with confidence? A detailed roadmap to get you where you want to go?

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