Software Launch & Training

CHALLENGE
A diagnostics business embarked on a new strategy to develop information technology offerings that would provide valuable insights to their customers. The first offering was Inventory Management software, which optimized stock level, reduced disruptions, and lowered costs in real time. However, there was a significant challenge: the sales force had no experience selling software solutions and limited knowledge of inventory management.

IMS SOLUTION
IMS led the development of the planning and the execution of the marketing launch, tactical activation, and sales training: 

  • Created the positioning, message platform, and go-to-market strategy 
  • Led the activation of the tactical marketing plan including sales collateral, presentations, demonstration videos, and testimonial videos 
  • Developed 4 eLearning modules, designed training and materials including sales call videos

FEATURED CASE STUDIES

Strategy & Planning
Virtual Planning Workshop
Customized Planning Process

Implementation & Execution
Awareness Campaign
New Brand Positioning & Packaging Launch

Training & Commercial Excellence
Software Launch & Training
Sales Software Training & eLearning
Sales Onboarding Curriculum

“IMS contributed to the success of our program, bringing their marketing, sales, and training expertise. Their industry knowledge of both diagnostics and software was critical. Their breadth and depth of experience was key to our success.”

Solutionists at Your Service.

Ready for a marketing plan with real-world strategy behind it? Something you can sell up through the company with confidence? A detailed roadmap to get you where you want to go?

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