CHALLENGE
A global generic pharmaceutical company wanted to get the word out to their U.S. customers that the company had made substantial investments in American production and distribution – even though many of their products are also made in Europe. The project was complicated by the fact that the company did not have strong name recognition in the U.S.
IMS SOLUTION
The ‘More in America’ campaign is a testament to the power of strategic storytelling. Over several years, IMS wrote, designed, and distributed a steady stream of online content, advertising, and sales materials that emphasized the company’s growing U.S. presence. The campaign consisted of:
- Microsite
- Content Marketing Plan
- Articles
- Print and Digital Ads
- Emails
- Social Posts
- Sales Aid
- Product Inserts
- Sales Presentation
- Communications Guide
- Infographics
- Videos
IMS not only emphasized the client’s significant investments in American production but also navigated the complexities of brand recognition in the U.S.