CHALLENGE
A global pharmaceutical company was at a critical stage of planning a new product launch when COVID restricted travel. Marketing teams comprised of 30 people from Europe and the U.S. had originally planned to conduct a joint planning workshop in person. To stay on schedule, the workshop needed to be redesigned as virtual.
IMS SOLUTION
IMS was already engaged to design the live product launch planning workshop, which was originally 1½ days. Within a week, IMS redesigned the in-person workshop as a six-hour virtual collaboration session. IMS managed, executed, and facilitated the entire process – from developing pre-work decks, to coordinating breakout sessions, to writing the final report summarizing outcomes and next steps.